Case Strategy and Presentation

Law is rapidly becoming a multidisciplinary field. At the cutting edge are attorneys who utilize communication resources and behavioral research. Their clients benefit significantly.

The behavioral and communication sciences have much to contribute to the field of law. The earliest involvement creates the greatest and more cost effective contributions. Dr. Illig works with you every step of the way, adding the different perspectives, skills, and innovations of these fields to your professional expertise.

Overall Case Strategy

Litigation Psychology can help you discover, shape and develop your overall case strategy. Many attorneys find it very useful, worth while, and cost effective to include their trial consultant at the earliest stages of the case. They utilize the different perspective of the trial consultant throughout the process of litigation.

Trial is about story telling. It’s getting your story to the jury in a way that is believable to them. Trial is also about showing that the opposition story is only a part of the story, not the whole story.

WHAT IS OUR TRUTH? WHAT IS OUR  TRUE STORY? HOW DO WE GET IT ACROSS TO THE JURORS SO THAT THEY BELIEVE IT?

Opening and Closing Statements

Opening and Closing Statements are critical communications to the jury which will impact your case.  

  • Juries are not made up of attorneys
  • Juries are not made up of people who have lived with the case for months or years

These communications need to be fine tuned to the possible jurors.

Dr. Illig can significantly improve opening and closing statements you have already developed. This includes both the content of your presentation as well as your delivery. He strongly recommends that attorneys present their opening statements to him for feedback.

Do at least one dry run of your opening statement and your closing statement. Video record it. Have Dr. Illig observe these presentations live and give you suggestions for improvement. Watch the video. Integrate the suggestions. Do another dry run.

Dr. Illig will also provide initial material, themes, and communication stories that get your truth across to the jury. He can also give helpful edits and rewrites to opening/closing statement scripts you are working on.

Integrate Trial Research with Theme Development and Opening and Closing Statements.

Opening and closing statements and themes can of course be tested and fine tuned through a variety of jury research procedures. Combining jury reactions with Dr. Illig’s input is ideal.

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Dr. David Illig - Litigation Psychology
Member of the American Society of Trial Consultants

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